WPP Startup Nation Tour

Curated Collection of
Israel Startup Companies

CONTENT & INTERACTIVE, DATA & ANALYTICS

Anzu.io

Bringing real-world brand ads to video gaming and esports.

Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability.

anzu.io

IN-STORE EXPERIENCE, PAYMENT

BrainVu

Real time extraction of consumer emotional reaction using eye dynamics reaction using

Using a remote camera BrainVu records eye and body dynamics of consumers, to extract biomarkers of mental states such as stress, mental load, alertness, attention, response time and sentiment without electrodes or wearables. These capabilities provide the crucially needed technology to measure and gauge in real-time the consumer true sentiment and engagement towards any digital or physical experience and to adapt these experiences to the user state.

brainvu.com

E-COMMERCE, LAST-MILE

BrightCodes

Making the world clickable

BrightCodes develops a unique visible light communication (VLC) technology for mobile devices. Our proprietary LED-based optical tags (Bright Codes) can be scanned by ordinary smartphone cameras from a distance more than ten times farther away than QR-codes of the same size. With low profile and great visibility, Bright Codes can seamlessly bridge between the offline and the online worlds by making real-life objects clickable from AFAR.

bright.codes

AR / VR / 3D, E-COMMERCE

Bringoz

Bringoz: the next Salesforce for logistics

Bringoz SaaS Platform allows shippers and carriers to build and scale a flexible delivery infrastructure, end-to-end, while utilizing internal & external assets. Bringoz’s platform solves the needs of a complex logistics operation, designed to maximize efficiency and lower operating costs. The platform was built for serving businesses of all industries whose complex delivery needs require a holistic system for managing all aspects of delivery operations.

Our software applications synchronize between the various needs of the different parties involved (shippers, carriers, customers, stakeholders and drivers) to create a balanced, cost-effective and productive eco-system.

bringoz.com

AD TECH, DATA & ANALYTICS

Byond

Immersive Commerce showrooms for Brands and Retailers

Byond is a fast-growing company (founded in 2016) that redefines how commerce is done. Byond has built an immersive Commerce Platform that empowers brands and retailers with new types of showrooms to their products and enhances their eCommerce presence with new visual journeys.

The solution is a cloud based platform with no install web-UI which is easy to configure and integrate to organizational PLMs and 3D sources.

byondxr.com/

DATA & ANALYTICS, MARKETING AND SALES

ciValue Systems, Ltd.

Customer-Centric AI and Monetization for High Frequency Retailers

ciValue, founded in 2014, offers a cloud hosted solution for high-frequency retail that automatically analyzes each customer’s purchasing habits to power 3 connected applications:

– Retailer Intelligence – understand and track customer KPIs and preferences to make customer-informed decisions and create on-demand customer segments

– Relationship Marketing – create truly 1-to-1 personalized loyalty programs designed to increase trips and share of wallet with customers

– CPG Collaboration – enable targeted advertising and promotions by suppliers and share key insights with suppliers through dedicated CPG portals

civalue.com